My journey is taking me to set up a Facebook business page. I have been on Facebook for years but I am not a fan of it and not a regular contributor. So this is new for me. I have mixed feelings and I am confused: What is the best way to be on Facebook?
Facebook when it appeared made sense to me. However, it grew into a giant business platform which bothered me as a user. Now I am in a situation where I have to choose a social platform to help me run a successful business. I am in a dilemma.
The experts say that to run a successful business we need a presence on a social platform
Facebook is my choice. For now. Later maybe I switch to Instagram or Pinterest. Facebook seems to be more versatile than the other social platforms.
Experts say that the posts have to be valuable to the business. Make sense. However, if these posts would appear in the friends feed it could ruin my friendships.
Creating a FB Business page is easy, just follow directions on Facebook. The trick is to learn how to post and what to post. My understanding is that post should be natural and subject related. The more the better. They should provide an aha moment or an understanding or a link or testimonial or?
How to be an asset to Facebook and to my business?
Create a page! Don’t post business on your personal profile!
I had several Facebook friends who started posting about their businesses on the “friends” thread. It made me so annoyed I hid them from my feed. This memory is haunting me, I sure do not want to be that type of annoyance to my friends.
Facebook Page post will not run on friends feed
To keep the “friendships” and still run a business I have to separate the two. I can invite friends to my business page, but I need to be respectful, not to pressure them.
Now, that I have understood the how, it’s time to go over to FB and set up a good business page. Facebook created a study guide for us, beginners. Here is the link: facebook.com/blueprint