To create a website on a small budget, you have to learn to write, write well. A website is like your “brick and mortar” store’s display window, the shelves, the nick knack’s on your shelves, the decorations of your store, the products and most importantly your communication channel with your costumers.
What about the looks of your site?
The theme, the pictures create the first impressions but if the content is mediocre the real value is not there. Imagine a Pastry shop with a beautiful display, amazing looking sweets. You walk in because what you saw was pleasing and inviting. Your first impression of the sweets amazes you, so you buy three pastries. After your first bite, you are very disappointed. It is dry, too sweet, too buttery and the strawberry flavor is not there. Just the color of red. You taste the other one you bought hoping it will be better. It is as disappointing as the first one. Will you come back to the store again? I would not!
The content of your site is the taste test of your visitors. If it does not deliver what they came for, they will not come back. Content is more important than looks.
How to learn content writing for the web?
I am still learning and practicing, but here are some tips I picked up so far.
Will you succeed?
Yes. You will.
How do I know?
Anybody who does not give up will succeed.
You might have to change your writing style or your niche or even build a new website. That is part of the learning curve. You might be great on your first trial. It is possible!
Just decide write, write more and a little more. Assess and re-assess. Revise.
Don’t give up. Write.